Businesses are constantly looking for new and innovative ways to attract web users to their website and although written content is crucial, visual content has the power to communicate your message faster and more effectively to your audience.
So, how exactly can a 360 virtual reality tour help increase your website traffic and rankings?
Create A Powerful Presence
Google favours businesses using innovative technology to communicate with their audience. This is because internet users will be more likely to visit and spend time on that web page, reducing bounce rates.
A 360 virtual reality tour is immersive and interactive so your audience will spend longer engaging with your content. The higher your engagement rates are, the higher your rankings will be.
Create Sharable Content
Virtual tours are easy to share and easy to embed on any web page. You can share your virtual tour on all of your social channels and so can your customers.
By sharing content on social media, you’re increasing brand awareness and have the potential to reach new customers in the process.
Build a Stronger Backlink Profile
Web pages with interesting and engaging content, like a virtual reality tour, are more likely to be linked to by other companies. In Google’s eyes, having backlinks can demonstrate a sites popularity.
Increasing your backlink profile will have positive effects on your SEO, especially if your backlinks are from websites with a high DA (Domain Authority).
If you think that your business could benefit from a virtual tour – whether that’s estate agent listings, showrooms, leisure facilities, hotels or just showing off your quirky interiors – head over to our virtual tours page for more information, price guides and to get a quote.