The finishing touches to your virtual tour have been finalised and you are now ready for your audience to see it. How do you get it in front of them?
If you find yourself asking this question, you are in the right place, we are just about to reveal the best ways to maximise exposure of your virtual tour.
As of December 2019, there were 44.76 million Facebook users in the UK, this means your virtual tour has the potential to reach a lot of people and help your business grow!
Facebook have a 360 functionality; this means the platform will support your new virtual tour! You will be able to upload your virtual tour to your Facebook page and share the immersive experience with you audience.
If you want to increase exposure further, you can boost your post. This can help increase engagement as Facebook will show more of your followers your post. It can also help your post reach new people who could be interested in your business but don’t currently follow you.
Twitter, Instagram & LinkedIn
As is stands, Twitter, Instagram and LinkedIn have not adopted the native 360 video functionality. Twitter does have the Live Periscope option but unfortunately, only select partners can go live in 360 via Periscope.
However, we have found a way around this. You can turn your virtual tour into a GIF! There are plenty of third-party apps that can do this. Once you have turned your virtual tour into a GIF, create a post and upload it. Before uploading, we strongly recommend doing some research into which platform your audience will most likely use as this varies depending on who you are targeting.
In 2019, the total number of emails sent and received per day exceeded 293 billion, so it makes sense to use your emails to promote your virtual tour.
You are not able to embed the virtual tour directly into your email signature, but we have a solution.
Take a screenshot of your virtual tour, save it, and insert it into your email signature as a small thumbnail. You can then hyperlink it directly to the page on your website where your virtual video is hosted. This way, when your email recipient clicks on the thumbnail, they will be taken directly to your virtual tour.
With more than a billion users each month, Google Maps is one of the most popular apps available on both mobile and desktop devices, so this should be a no brainer.
At present, you cannot upload a virtual tour as a video file, but you can upload 360-degree photos. Upload your professional 360-degree photos to Google Street view so that your potential customers can step straight into your business when searching for you or your product on Google Maps.
One of the quickest ways to get your virtual tour in front of your audience is to send it directly to them. Create an email showcasing your virtual tour and send it to every contact you have in your database! You can either embed your video so that it plays when the email is opened or, you can share the URL in your email and push recipients to the website page your video is hosted on.
The only way to guarantee your virtual tour is a success, is to ensure it is seen by your target audience, so, give these tactics a try and watch your virtual tour bring you in the business you desire.
If you think that your business could benefit from a virtual tour – whether that’s estate agent listings, showrooms, leisure facilities, hotels or just showing off your quirky interiors – head over to our virtual tours page for more information, price guides and to get a quote.